It's time to rethink

We believe that change is not only necessary, but vital to the continued progress of humanity.

CROSS THE RUBICON FOUNDATION is based on a desire to take humanity and socio-economic structures upon which we rely to the next level, based on a sound foundation of sustainability, resilience, well-being and innovation.

The future belongs to those who believe in the beauty of their dreams. – Eleanor Roosevelt

_ Our projects


Personal change comes in many forms. THE RUBICON CHALLENGE was established to support personal growth, resilience and fitness, while also facilitating change in the wider world through our support of the United Nations Sustainable Development Goals.


Drawing parallels between personal and planetary health, 18 Reasons Why follows innovators and entrepreneurs who aim to challenge the status quo and empower people to effect change in our world.


THINK, EAT, MOVE. These are the three things you need to master to achieve optimal health, wellbeing and happiness. There is no real need for expensive equipment or ingredients to build the optimal self. All the tools we need are close to hand.


In order to bring about change you must first introduce new ideas. Impact Moments are designed to enable people to think differently by exposing them to the arts, culture and philosophy of the present and of the future. Culture has always played a leading role in the genesis of new thinking.

_ Contact

For general questions please email us